Russell Westbrook Case Study

Russell Westbrook is known for being the star NBA point guard for the Oklahoma City Thunder, and since joining the team in 2008 he has already been to the NBA Finals, become the #1 NBA leading scorer of the 2014-15 season, NBA All Star MVP, won an Olympic and a FIBA Gold Medal, and been names to the NBA All Star team three times.

FYI Sports has worked with Russell to expand his name beyond the court and create a multi-dimensional Westbrook Brand. In 2012, Westbrook founded The Russell Westbrook Why Not? Foundation to encourage youth to believe in themselves despite adversity, and FYI has worked with the foundation to create annual landmark events that reinforce this mission and allow Russell to do the most good possible. With the help of FYI Sports, the Russell Westbrook Why Not? Foundation was recently awarded the October 2014 Community Assist Award from the NBA and NBA Cares. FYI’s expertise in fashion and branding has helped Russell build the Westbrook brand into a fashion must-have with the 2014 launches of his Westbrook XO Barneys New York collection and his own optics and sunglass line, Westbrook Frames. Russell’s athletic ability, charity work, and fashion sense have made him a staple in outlets such as Sports Illustrated, GQ, Vogue, The New York Times, and the Wall Street Journal, with fashion Women’s Wear Daily recently dubbing him #1 in NBA style.

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