Mike Tyson Case Study

In 2009 Mike Tyson had a breakthrough year with the release of his critically acclaimed TYSON documentary and The Hangover.

FYI Sports continues to create multiple lifestyle crossover media opportunities for him with a goal of strategically keeping him in the public eye in a positive light, including features in Details Magazine, Interview Magazine, Sports Illustrated, and Vanity Fair, appearances on Saturday Night Live, Oprah and presenter slots at national award shows including Teen Choice Awards, Spike TV Video Game Awards, Golden Globes, and more.

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