Chris Bosh Case Study

NBA superstar Chris Bosh has been a fan favorite for his career stats and bringing home the gold medal with Team USA in the 2008 Olympics.

FYI Sports continues to brand him as a top contender in the NBA with lifestyle crossover appeal which has garnered lifestyle off the court media buzz by showcasing his comedic, stylish, and philanthropic sides as well as strategic media coverage for his Got Milk Campaign and role as national ambassador of After School All Stars. Chris Bosh garnered the title as editor at large for Ocean Drive magazine and has been featured in such outlets as Associated Press, Sports Illustrated, The New York Post, Page Six, Regis and Kelly, and Jimmy Fallon.

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