In 2010, FYI Brand Communications created FYI Sports to provide the highest quality service for athletes seeking to create a brand for themselves off the court, field, or outside of the ring.

Utilizing the agency’s vast experience in talent and media relations, as well as brand marketing expertise, FYI Sports combines the two distinct capabilities to create increased brand awareness, targeted brand identities, and facilitate mutually beneficial brand partnerships that shape an athlete’s brand image into general market pop culture icons. The 360 degree program provided by FYI Sports is based on goals and strategy personalized to the specific client, and includes not only brand creation and management, but also media relations with top sports and lifestyle outlets like ESPN, Sports Illustrated, Maxim, and GQ, as well as event activations and philanthropic initiatives.)