Roc-A-Fella Records Co-Founders Kareem “Biggs” Burke and Shawn “Jay Z” Carter Reunite To Launch Collection and Pop Up for 20th Year Anniversary
In Honor of the 20th Year Anniversary of The “Reasonable Doubt” Album, Pop Up Shop Opens in Los Angeles at APT. 4B On Fairfax Presented by Kareem “Biggs” Burke, Co- Founder of Roc-A –Fella Records & Denim Brand Fourth of November
June 25th marked the 20th year anniversary of Jay Z’s critically acclaimed debut album, “Reasonable Doubt”. To commemorate, Roc-A –Fella Records co-founder Kareem “Biggs” Burke launched his new clothing line, Fourth of November and the “Reasonable Doubt” collection, a collaboration with Jay Z. Both were unveiled on June 24th, at the concept shop APT. 4B.
“For the 20th Year Anniversary, I told Jay I wanted to do something special that would capture the enthusiasm of our fans. Our collaborative effort is a play on the NEW classic that pays tribute not only to our 20 years in music, but the platform we built together. It was important to create a consumer experience that introduces the “Reasonable Doubt” collection to a newer audience,” says Biggs.
“After spending years behind the scenes building Roc-A-Fella Records and Rocawear, I’m ready to open a new chapter in my career, through my new clothing line Fourth of November. I want to celebrate coming back into music and fashion, while showing the impact “Reasonable Doubt” still has on the world today.”
Located at 517 North Fairfax Ave., the month long “Reasonable Doubt” Pop-Up will be open Mon-Sat.from 11am-7pm and Sun. 12pm-6pm. This is the first of several highly anticipated nation-wide celebrations to roll out through the year. It is not to be missed!