Tyrese Gibson Case Study

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[column col=”2/3″]Tyrese Gibson, an iconic singer, model, television and film actor, branded himself as an entertainment powerhouse through a strategic lifestyle campaign with FYI. Tyrese has transcended from a successful R&B artist to a television and film star in just five years, playing major roles in the blockbuster films “Annapolis,” “Four Brothers,” and “Transformers.” By marketing himself as an all-around artist Tyrese has demonstrated his adaptability and success in all facets of his career.

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