Swatch Case Study

Situation: 

As a revival of the hottest brand from the 80’s, FYI Public Relations re-launched Swatch brand through strategic partnership alliances and directly tied the brand as wearable art, for the fashion conscience, trendsetting individual.

Strategy: 

Strategically placed the brand in leading media outlets, partnered with complimentary brands, launched elite buzz generating events in NYC hosted and attended by celebrities, identified key leading personalities and gifted them garnering top tier media coverage and creating a brand alliance and grassroots marketing amongst the decision makers in pop culture.

Results: 

Swatch Watches is top of mind for the trendsetting elite, Swatches were spotted on the wrists of Hollywood and Fashion elites including Kelly Osbourne, Adrienne Bailon, Mary Louise Parker, Oprah Winfrey, Will.I.Am, Sophia Bush, Michelle Trachtenberg, & Estelle. Media coverage included national weekly, monthly and broadcast media including People, Oprah Magazine, and Entertainment tonight. 

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