Mixed Chicks Case Study

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[column col=”2/3″]Situation:

Kim and Wendi created  the Mixed Chicks line for multi-cultural individuals who had never before been represented, to relate to their common issue of having to define their race rather than their curls.  Before they knew it, they were running a full-blown business out of a garage.  After much hard work, a few celebrity endorsements, and amazing online support, Mixed Chicks| HIS MIX is sending their products to women, men and children all over the world.

Strategy:

Mixed Chicks was in need of a branding campaign to position them as a leader in hair care for textured hair.

Results:

FYI has helped the Mixed Chicks brand to be favorites of celebrities such as Halle Berry and placed the brand in National weekly/ monthly magazines such as Shape, InStyle, Essence, Allure, Latina, People, 944,  and many more reaching of readers.  FYI also builds the image of Kim and Wendi by showcasing their individuality through feature articles, profiles, bios, press releases, media advisories, photos, video and web content.

For additional case studies, please contact FYI.

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