John Allan Case Study

John Allan, the men’s grooming pioneer, has been redefining the men’s service category since 1988 and creating the foundation for what has now become a standard among professional men. John Allan has perfected the art of masculine grooming, providing the style and service of old time barber shops while providing the modern amenities of a full-service salon. The success of John Allan’s grooming clubs spurred the resurgence of the men’s grooming market in the United States, leading Allan to produce a line of shaving products, so that all men can enjoy the experience of a John Allan salon.

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