Geneva Watch Group

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[column col=”2/3″]Situation:

FYI placed Geneva Watch Group as the leader in the timepiece category and brought further brand awareness to all GWG brand partnerships including Kenneth Cole, Sperry Top-Sider, Tommy Bahama, Ted Baker, Freestyle, Ice- Watch, Breil and Gametime.

Strategy:

FYI placed the brands in leading media outlets through strategic outreach efforts and branded not only for the fashion conscience but the trendsetting individual. FYI has also secured media for Kenneth Cole’s Macy’s Herald Square Shop In Shop opening.

Results:

GWG is a favorite among media and brands are top of mind for the trendsetting elite. All brands are in national weekly and monthly publications such as Lucky, InStyle, Maxim, Cosmo and many more.

For additional case studies, please contact FYI.

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