[column col=”1/3″][gdl_gallery title=”Flips Audio Headphones” width=”60″ height=”60″ ]
Situation: Flips Audio Headphones are the first ever headphones that flip into speakers, going from solo2social in a matter of seconds.
Strategy: FYI ‘s goal was to place Flips Audio as a household brand and ensure its presence in pop culture . We did this through strategic media relations, experiential marketing, celebrity affiliations and ensuring that Flips Audio was ever-present in all pop culture events.
Flips Audio awareness has been raised. FYI was able to secure placements in major magazines and include Flips Audio in major pop culture events throughout the year. FYI was also able to gain social media recognition as well as celebrity alliances for Flips.
For additional case studies, please contact FYI.