Dwell Baby Case Study

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[column col=”2/3″]Dwell Studios, a renowned home décor and bedding company, scaled down their modern geometric designs to baby sizes, creating a nursery style that has never been so chic. To launch the Dwell baby collection and brand, FYI positioned Dwell Baby’s baby crib sets as a “must have” item for celebrity moms like Gwenyth Paltrow, Liv Tyler and Elizabeth Hasselbeck. We utilized gift guides and celebrity mentions to earn press in pop culture media such as In Touch and US Weekly.

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