Chris Brown Case Study

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[column col=”2/3″]Situation:

FYI worked  to rebuild Grammy nominated, Chris Brown’s image and brand by headlining a campaign featuring Brown as a true artist on all mediums as well as promote his highly anticipated F.A.M.E album .


By creating organic moments in art galleries and dinners with renowned artists such as Ron English, Brown is building his new image to fall into place with his new album dropping in the Spring.


FYI has assisted with the launch of Brown’s lifestyle website, Mechanical Dummy, as well as a multi-tier launch of his new album,  a fashion campaign. FYI also worked  to organically place Brown at events in order to ensure that he is always covered by all media outlets, in a positive light.

For additional case studies, please contact FYI.