Camp Beverly Hills Case Study

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[column col=”2/3″]Lifelong friends Adina Levin and Raquel Krouse summoned up the best of eighties nostalgia with the re-launch of the classic line Camp Beverly Hills. The line, recognizable by its colorful bamboo logo, received a millennium makeover by designer Linda Meltzer who made history in the early 90s by inventing the classic baby tee and brand builder Lisa Shaller who is responsible for building brands such as Juicy Couture and Hard Candy. Camp Beverly Hills launched exclusively at Scoop on the east coast and Ron Herman (Fred Segal) on the west and in a selection of fine department stores and boutiques, including Bergdorf Goodman, Neiman Marcus and Henri Bendel.

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