California Born Case Study

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[column col=”2/3″]California Born denim is a lifestyle collection resulting from two women’s daily struggle to achieve the denim trinity – fit, fabric and finish – for the natural curves of the women’s body. Launched in the fall of 2005, California Born is creating a cult following amongst the hipsters and fashion elite in Hollywood. This new collection introduces four-way stretch denim; unlike regular denim which pulls only side to side, California Born’s “Second Skin” denim conforms to the body and fit the shape of the woman. Alicia Keyes, Carmen Elektra, Nicole Richie, Lindsay Lohan, Eve, Serena Williams are all loyal fans.

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