Brand Strategist Tammy Brook Discusses Frank Ocean’s Bold Business Moves

Brand Strategist Tammy Brook Discusses Frank Ocean’s Bold Business Moves

06 September 2016,   By ,   0 Comments

With ‘Blonde,’ Frank Ocean’s Real Revolution Was in His Business Moves

“There’s a new way artists connect with fans and it’s organic, authentic and direct,” says Tammy Brook, a brand strategist and market expert and owner of FYI Brand Communications whose clients include DJ Khaled, Desiigner, Tyga, and Anderson Paak, among others. “Fans are no longer waiting on corporations and traditional media and advertising formulas to move the needle. It’s more powerful to have a direct line of communication with an artist, which is facilitated by a wave of social media affording artists opportunities to tell their fans what they want directly in their own voice. It’s changed everything.”

Link:

http://www.billboard.com/biz/articles/7495973/with-blonde-frank-oceans-real-revolution-was-in-his-business-moves?utm_source=twitter